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Today #Intel court fight coming back atcha. (AMD started the case with a complaint in 2000 #FastmovingMarkets). I'll be mostly tweeting about this for next 3 days. Sorry. It's tricky but goes right to heart of how @EU_Competition takes on big cases like Qualcomm. Thread /1
AMD complained that Intel was using rebates that squeezed it out of market for computer chip deals with the likes of Lenovo, Dell and HP. The EC found that these rebates were "exclusionary" & anticompetitive. Intel appealed & eventually the ECJ said.../2
Judges needed to take closer look at economic test the @EU_Competition used. This is called the As Efficient Competitor Test: in short, economists compare whether a rival as efficient as Intel could have entered the market. Why? Coz comp law shouldn't protect inefficient firms/3
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