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Alec Muffett @AlecMuffett
, 5 tweets, 2 min read Read on Twitter
While we're on the topic of scale: every so often I have the misfortune of having to listen to some politician or former civil servant* demanding that people "NEED TO LEARN THE VALUE OF THEIR PERSONAL DATA, GODDAMNIT!".

*eg: ex-GCHQ
This one can be quite quick:
- Facebook
- About 2 Billion users
- Annual revenue 2017: $40.653 Billion

prnewswire.com/news-releases/…
Here's simple division as a rough guide: your data is worth about $20

About $20 per annum per user.

Let's implausibly assume that you're a heavy user, and are worth double that, so that you're actually worth $40; that means your value to Facebook would be (40/12) = $3.33/month.
Can you imagine what you would do with an extra $3.33 per month? For some people that might be a significant sum. For others, it might be one less Frappucino. It's your call, but: you and your data are less individually valuable than you expect.
Just in case you want it without the commas:
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