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EFF @EFF
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As a big thank you for some of EFF's legal work, the designers of some of the most famous logos in the world offered to remake the EFF logo pro bono. We hope you like it.

There's a good story behind how this logo came about. <Thread>
Technology has changed a lot in the last 28 years. We aren't changing—but we agreed that a refresh was a good idea. Here’s how it happened: eff.org/deeplinks/2018…
Last year, EFF defended Kate Wagner, the blogger behind @McMansionHell, a popular blog devoted to the many flaws and failures of so-called “McMansions." A screenshot of mcmansionhell.com, which includes a photo of a
The online real estate database Zillow objected to Wagner's use of their photos, and threatened her with legal action .eff.org/files/2017/06/… A screenshot of the cease and desist letter from Zillow to Kate Wagner, creator of McMansion Hell. The actual letter is at the following link: https://www.eff.org/files/2017/06/29/zillow_letter_to_kate_wagner_-_2017.06.26.pdf
EFF stepped in to defend Wagner. EFF sent a letter on the blogger’s behalf, explaining that her use of Zillow’s images was a textbook example of fair use.
eff.org/files/2017/06/… EFF's letter to Zillow Group, Inc:
Zillow backed down, and her many supporters let out a collective cheer.
One of those supporters was Michael Bierut, who has designed well-known logos for decades. An image of Michael Bierut from the Pentagram website.The MIT Media Lab logo, redesigned by Pentagram.The Mastercard logo, redesigned by Pentagram.
Bierut said he loved EFF’s letter, recognized it as great legal writing, and also saw that EFF needed a new logo.

He and his team at Pentagram offered to make us a new one, pro bono. An email from Michael Bierut to Cindy Cohn and Hugh D'Andrade. The email says:
After several rounds and revisions, they came up with our new logo, “Insider.” An image of the new EFF logo, which is large, red block letters E F F, with a separation between the E and the F, and the words
We're able to provide pro bono legal help to bloggers like @McMansion Hell with the donations from contributing EFF members. Become a member today and help us help others. (And also get a shirt with the snazzy new logo.) eff.org/Shipshape
A happy ending, shared with @McMansionHell and @MichaelBierut’s consent. A Twitter DM between Michael Bierut and Kate Wagner. Michael: Kate's response:
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