, 5 tweets, 2 min read Read on Twitter
Just kicked off @LaserTweets ad campaigns on Twitter, Facebook and Instagram.

Here's to hoping I don't completely waste large sums of money! 🍻
72 hours later....

Twitter: 0 impressions, 0 clicks and $0 spent
Facebook: 5,700 impressions, 9 clicks and $46 spent (i.e. $5/click)

Status: Unimpressed.
Also Status: Completely ignorant on any of this.
I'm really stumped on why there are zero impressions from Twitter. In theory, there's a "potential audience" of many millions...
And here's the ad + audience for Facebook.
Going to revisit all this in a week or two (one big takeaway from folks was those coasters really need some sort of photo that shows "hey, these are coasters").

But, in the meantime, I'd love to start collecting data for retargeting.

What's the best way/tool to do that?
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