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It's Day 365 of the Culture Brand War. Sir Bufton Tufton, MP for Lymeswold, tweets a picture of himself with a 10-foot tube of mouse killer. Mouse lovers are triggered on cue. A weary social media intern tweets a Tom and Jerry gif. The debate rages on.
In other words, if a politician you don't like sends a silly tweet about crisps or tea, it might be because he wants you to overreact and look ridiculous.

Now, excuse me while I consume these brands, while making dad jokes
Two years into the Brand Culture War, and the MP for the former Red Wall seat of Skaro North finally makes his bid to own the libs on Twitter.

(No reply from the tea firm's social media intern, as he was unfortunately exterminated by the MP)
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