Melissa Perri Profile picture
Mar 2, 2020 5 tweets 2 min read Read on X
Today we ran a roadmap sim @austinfish developed at HBS with #prodmgmt students.

1st round we had everyone map out the case individually in their teams. Everyone prioritized their product first.

2nd round they collaborated w/ each other and execs. Trade-off discussions were 🔥.
Collaborating around roadmaps is such a key skill and one I see lacking when companies grow super fast.

When we start off small, we chat all the time. As soon as we get more and more teams though, we forget to align with each other. /2
Then you end up with duplicated efforts and out of sync priorities.

While you don’t want to change your roadmap too often (unless your market and business is changing) you should be reviewing all together at least once a quarter. /3
Also executives should be communicating their goals and any dependencies well before these meetings to give teams time to brainstorm and consider trade offs. /4
Was very cool to have an interactive exercise to do this in class, and a good reminder that there’s no “right” answer to Roadmapping. It all depends on your companies priorities and goals. Props to @austinfish for creating such a great activity. Image

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More from @lissijean

Jun 26, 2023
There's been a lot of talk about #Airbnb "getting rid" of the #prodmgmt role. From what I can tell, they are morphing this into a more business related role, rather than purely tech. I don't think this is a bad thing. /1
PM has always firmly sat between business, tech, and the user/customer. In SAAS companies, the Product Management role has always been about figuring out how to grow the business by solving customer problems with the right software. /2
In other companies that are not software-native, you saw this being done by GMs of the business, but with the tools available to drive business at the time - sales, marketing, and human operations. /3
Read 9 tweets
Nov 22, 2022
When building a product, remember not all of your users are experts in the domain, but that opens up a golden opportunity for you /1🧵
It’s important to gauge the level of competence in the domain with the users, especially if you’re an expert in the area /2
People buy products because it fulfills a job-to-be-done, but that doesn’t mean everyone knows *how* to do that job. /3
Read 7 tweets
Oct 22, 2022
I find it funny how many people are asking me what the alternative to SAFe is, like there aren’t thousands of successful companies out there building products without it…
Those who are asking this don’t want to hear the truth, and the truth is context matters for what you implement for each company. So there’s no “one framework to rule them all”. It’s incredibly hard work to set this up in companies BUT there are principles which remain constant.
And that was the point of @cagan’s talk and what I talk about in the Build Trap, etc.

So no, I can’t give you a pretty little diagram where everyone has a box and it defines specifically what to do. I honestly wish I could!
Read 4 tweets
Aug 18, 2022
Five things I wish I could go back and tell myself when I was starting in #prodmgmt 🧵/1
You don't have to come up with all the ideas. Ideas can come from anywhere. It's your job to make sure they are the right ideas for the business and the customer /2
Check your ego. While being confident when communicating is important as a Product Manager, you do not want to be perceived as an asshole. #prodmgmt is about influence, not authority. /3
Read 7 tweets
Aug 8, 2022
First time Product Leader? Congrats! It's hard to make the leap, but once you're there, now you got to keep the position.

Here's the most common mistakes I see first time product leaders make so you can avoid them. /1 🧵

#prodmgmt
1. Focusing too much on processes and ignoring the roadmap.

While you have to implement the process and structure for the organization, remember you're also the person responsible for vision and direction. You need to balance working on both of these things.
2. Blaming others

"I can't do this because the CXO won't let me." You're now a leader, it's up to you to usher things through. You shouldn't be asking permission of the other leaders, you should be working with them.

No one is coming to save you. You got to take initiative.
Read 9 tweets
May 12, 2022
Ah airport layovers, time for a thread that keeps coming up.

How do I convince my executives to change/ do things I’d like them to do as good #prodmgmt. Here’s my tips. 🧵 /1
The thing I see people do most often that doesn’t work is not taking the time to understand how other people are being judged for success and what matters to them.

You have to learn to put your proposal in terms that will help the other person. /2
For example, say you have a problem with the Head of Sales. How are they judged for success?

Bookings, new sales, new logos, revenue growth.

Their comp is tied to it. How do you think they feel when you say you need to deprioritize something that they *think* will make $$? /3
Read 10 tweets

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