They need to position themselves as an alternative to note taking tools, a new category called ______.
That is how they win.
Suddenly, ROAM makes note-taking old fashioned!
If they create new category, this reverses.
Can note taking tools surface knowledge like Roam, can they connect knowledge like Roam?
Dove was made by chemists trying to solve the "soap problem" , then marketed as new.
@RoamResearch isn't trying to solve the "note-taking problem", it's creating affordances note-taking apps don't consider.
The way they win is by leaning into this new category, rather than fighting it.