David Herrmann Profile picture
Aug 20, 2020 3 tweets 1 min read Read on X
So you’re probably all reading the headlines about Uber/Lyft shutting down today.

Many of you don’t know much about #AB5. So let me tell you, this was a direct attack on any and every 1099 in CA.

The target was the “gig” economy, but it hurt us all.
There have been concessions made, but in essence the bill is terribly written, entirely vague and for the most part hurts many of us during a difficult year.

This bill is hurting many many many people and there are a slew of FB groups dedicated to fighting it.
The California legislature over-stepped their bounds. But make no mistake, the headlines will be about Uber/Lyft.

But for the rest of the 1099s that can’t afford hefty lawyer fees, they are screwed. CA is a state that doesn’t work anymore. We need change, BAD.

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More from @herrmanndigital

Feb 19, 2022
A lot of dialogue lately about FB arbitrage.

It's not all doom and gloom.

Adapt or die.

So how?
1. Your biggest biggest BIGGEST hire is a creative director. Not a media buyer. Not an agency. An in-house creative director. DIAL THIS IN ASAP

2. Next biggest? A team of creative editors who live, breathe social trends. Who understand every ounce of this industry.
3. A media buyer who is gritty, CREATIVE, and a strategist. No more placing ads on FB and leaving. You need to know marketing.

4. A media buying consultant. Someone who is across multiple brands. This person is high level and will work with in-house / freelance media buyer.
Read 5 tweets
Nov 15, 2020
This is what running ads on FB in 2020 looks like. You get amazing results on a 1 day, then it dies completely by day 6/7. Rebuild, get great results on a 1 day, then dies. Rinse and repeat. Every single ad account has this same experience, either spending $25k a month or $600k.
And here is why this is my concern….

This tells me it’s an audience / auction issue more than anything.

Is it?

A. FB’s attribution loss post 1 day is affecting who it serves to?

B. FB’s pocket for each advertiser is that small forcing terrible auctions by day 3-5?
You can expect regression as you scale, that’s normal. But to simply go from in this case a 7x on prospecting with tight exclusions to losing money that fast WITHOUT scaling spend shows me the system is enhirently broken from where it used to be and THAT IS A PROBLEM.
Read 6 tweets
Sep 6, 2020
It’s going to be 108 today in LA and the homeless on Skid Row have no shelter. Since covid, the missions can’t have as many folks at them by half.

This is a critical day to save lives. We are gonna pass out water on Skid row DTLA. If you wanna contribute, Venmo: @davidherrmann
There are thousands of homeless down here, and it’s gotten even worse since covid. Our city services have neglected these people. It’s time to step up. At least for these hot days we gotta be out. Covid or not.
If you wanna join DM.
Read 12 tweets
Aug 21, 2020
FB just credited me for incorrectly serving over 97,000 impressions in June. The week following this our results tanked.

This continues to happen. This coupled with random banning of accounts for so many of us….
The company along with Google and Apple need an independent council of folks from different sectors monitoring advertising practices and ad fraud.

It’s so prevalent and things need to change.
So many businesses trust us with their $, and when FB continues to screw up it’s mostly on us to try and fix.

Want an ad credit? Extremely difficult to get.

Want to get an ad account un-banned? With out a partner rep it’s EXTREMELY difficult.
Read 4 tweets
Aug 13, 2020
At this point I’m sure there is not enough quality media buyers for the demand of work out there.
If you’re looking to get into this field know this….

You must be ok in high stress environments and know you will work many many hours, including weekends and holidays.

The pay is good. But you must have both a creative mind as well as an analytical / strategy mind.
Pick ONE platform to focus on to start. You can’t master them all. Don’t believe those lies.

You should at least understand all of them. But nobody should expect you to be perfect at both Google and FB for example.
Read 6 tweets
Aug 3, 2020
To be honest, the best fit for Tiktok is a conglomerate led by Universal Music Group.
But they don’t have that kinda money....
So a conglomerate of all the major music labels together, plus private equity, then add in Spotify / Apple on the board. Data is only shared internally. Data is used for record industry. Helps grow the industry.
Read 4 tweets

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