So how can you find great keywords? Here's one idea...
Some examples might be "what is" or "how to" content.
A direct competitor may not be a broad, well-known site. It might be a niche site with a similar product or focus as yours.
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1) Follow Thread Reader App on Twitter so you can easily mention us!
2) Go to a Twitter thread (series of Tweets by the same owner) and mention us with a keyword "unroll"
@threadreaderapp unroll
You can practice here first or read more on our help page!