Important lessons in your career can come from brief interactions with effective leaders. I had one of those interactions with Charlie Bell at Amazon 20 years years ago, and I've never forgotten it. Here's what happened:
I was a middle manager in Amazon's retail business and Charlie was a vp of engineering (on his way to svp and co-founder of AWS). We were working on something urgent, I don't even remember what it was. But I remember Jeff Bezos was not happy with me.
I ran into Charlie at the company picnic. I pulled him aside and said "we need to do something right away because Jeff is pissed." He looked me in the eyes and said "let's forget about Jeff for a minute, what's the right thing to do here?"
This was an aha moment, it never occurred to me there could be a difference between what Jeff wanted and what we should do. But I knew there was a better answer. We discussed my recommendation and Charlie agreed with me. Then we talked about how to get Jeff on board.
It's hard to push back on the CEO, they have the most context and power. But their context is wide and shallow, and sometimes they miss important nuance. The job of a senior leader is to fill in that nuance by framing decisions clearly and escalating efficiently. Not to complain.
Many years later I found myself in a situation at Facebook that reminded me of this lesson. Zuck and I disagreed about something that seemed existential to the business, and he asked me to take it to the board for their input (to his credit, he took our debate to the board).
Several weeks later I ran into FB board member Reed Hastings, and he asked me if we had made a decision. I told him it would be much easier for me to just do what Mark wanted, but I didn't think it was the right thing for the business. Reed encouraged me to keep making my case.
At the end of the day, the CEO gets to decide. But until they make their final decision, a leader's job is to make their case. Great CEOs encourage dissent and leave space for debate. Great leaders have the ability to discern that space, and agility to make their case effectively
Great CEOs are also stubborn, decisive, impatient and wicked smart (trust me, I worked for two of them!), which makes it difficult to push back. It's natural to just do what they ask now and complain about it later. Effective senior leaders know to do the opposite:
They make a strong case, patiently working through the pros and cons and debating for as long as the decision is left open. And when they lose a debate with their CEO, they disagree and commit, and start selling the decision to others so there's alignment up and down the org.
I often disagreed with Bezos and Zuck, but I trusted them. They encouraged debate, were right more than they were wrong, and they had a special knack for being really right about the big stuff. If you don't trust the judgement of your CEO, you're working at the wrong company.
If I couldn't convince Jeff or Mark to follow my recommendation, I viewed it as my failure not theirs. I looked at the decision through their lens, always wider than mine even if sometimes shallower. I didn't complain, and I never said I told you so (neither did they). Onwards!

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More from @DanRose999

26 Apr
I was ambitious and worked hard to advance my career at Amazon and then Facebook. I thought the way to get ahead was to deliver results, then push for more responsibility and position myself for promotion. I later came to realize I had it totally backwards. Here's my story:
Ambition can be a good thing when it's channeled productively. Ambitious people push forward. For example, my litmus test for whether I should stay in a job or make a change was always to ask myself whether I was still on a vertical learning curve. If not, find a new challenge.
But early on I was nakedly ambitious. After one year at Amazon I thought I deserved to be Director. When my manager didn't promote me, I moved to another team who offered to promote me as part of the move. The promotion was later rescinded because my new manager lacked authority.
Read 17 tweets
3 Apr
What defines a great company culture? I worked for two iconic companies and founders with nearly polar opposite cultures. Amazon was heads-down, secretive, forthright. Facebook was open, transparent, collaborative. Here's what I learned about culture working for Bezos and Zuck:
Culture implicitly sets expectations for behavior. Strong cultures are well-defined with sharp edges, and well-understood by everyone in the organization top to bottom. Strong founders with unapologetic personalities set the culture early and maintain it as the company scales.
When I joined Amzn in 1999, we had top-secret teams working on new products like Auctions, Toys and Electronics. Before a product launched, the only people in the know were those who needed to know. Everyone else was told to keep their heads down and focus on their own work.
Read 17 tweets
12 Mar
I learned about leadership & scaling from Sheryl Sandberg. My direct manager for 10+ yrs, we spent countless hours together in weekly 1x1s (she attended religiously), meetings, offsites, dinners, travel, etc. Here are some of the most important lessons I took away from Sheryl:
In one of our early M-team offsites, everyone shared their mission in life. Sheryl described her passion for scaling organizations. She was single-mindedly focused on this purpose and loved everything about scaling. It's a huge strength to know what you were put on earth to do.
Sheryl implemented critical systems to help us scale - eg 360 perf reviews, calibrations, promotions, refresh grants, PIPs. She brought structure to our management team and board meetings, hired senior people across the company, and streamlined communications up and down the org.
Read 17 tweets
18 Feb
People often ask me to compare working for Bezos vs Zuck. I worked with Mark much more closely for much longer, but I did work directly with Jeff in my last 2 years at Amazon incubating the Kindle. Here are some thoughts on similarities that make them both generational leaders:
Jeff was 30 yrs old when he started Amzn, and he was 35 by the time I joined in '99. Mark started FB at 19 yrs old and was 22 when I joined in '06 (and is now 36!). After I joined FB, I shared with Mark that I thought he most closely resembled Jeff among all the tech founders.
They both lived in the future and saw around corners, always thinking years/decades ahead. And at the same time, they were both obsessive over the tiniest product and design details. They could go from 30,000 feet to 3 feet in a split second.
Read 12 tweets
3 Feb
Andy Jassy launched my career over 20 years ago. Here's what he did and why I will be forever grateful to the new CEO of Amazon:
In my first year of b-school I desperately wanted an internship at Amazon. They weren't recruiting from Michigan so I asked everyone I knew if they had any contacts. My parents' friends' daughter's boyfriend had gone to b-school with Andy Jassy, early marketing manager at Amazon.
I begged for an intro and he connected me to Andy who was gracious but said they were too heads down to think about summer internships. I asked Andy if he would get lunch with me if I showed up to his office in Seattle. He agreed, and I flew to Seattle over Xmas break.
Read 12 tweets
24 Jan
I learned an important lesson in business when I launched a new retail category early in my career at Amazon: Fail Fast! I spent 18 months shipping a product that should have taken a few months, delaying the oppty to learn and adjust to our initial failure. Here's what happened:
I was originally hired at Amazon on the business development team. After a year I got recruited to help ship a new computer store and run merchandising. I jumped at the opportunity to launch a new business and learn new skills. Amzn was great at creating these opportunities.
Two weeks after joining the retail team, I was in a meeting presenting our pro forma P&L for our computer store launch. I was forecasting inventory turns and gross margins. It was exciting to be thrown into the deep end. I felt like I was at a start-up inside of a start-up.
Read 14 tweets

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