Taking keywords from "not ranking" to "page one ranking" in one shot is possible. I did this for a client last month with a few simple tricks. #seo#ecommerce 1/5
First, I made sure the new vendor had its own collection page.
It's much cleaner to have a URL that reads:
"/collections/vendor-name"
than to have:
"?/q=vendor-name"
This also allows you to set a title and description.
2/5
I created an article that introduces the vendor: "We now sell vendor-name products!".
Introduce that vendor and why they're great. Link to the vendor page that was just created. List each product, write a short description, and link to the product pages individually.
3/5
We now have a top-most page for the vendor, all the products listed on that page, and an article passing relevance for who that vendor is and what the products are.
Doing this alone puts you above 80% of other e-comms that don't bother with SEO. Hello, page 1.
4/5
After some time (1-2 months) of this vendor page being live and indexed, build 1-2 links to the vendor page and/or article. For more competitive vendors/products, add more articles around the topic and interlink them all.
5/5
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One of my first "SEO learner" sites has 120+ articles in a broad niche. These articles cover all kinds of topics in the niche, but nothing specific. #seo#blog
I just did a content audit for this site and found that these articles are covering 10+ sub-niches.
Don't do this.
So, how can I fix it?
First is the content audit. Get every article into a spreadsheet. Include page titles if it helps. Map out every topic you cover and sort them into clusters (or buckets, whatever helps you to visualize).
Each topic (or bucket) is essentially the sub-niche for the niche site. Write down all the sub-niches. Pick one to be the focus.
All content for this site is now about this sub-niche and links to all other articles in this sub-niche.