Ketan Nashit Profile picture
Jul 29 10 tweets 2 min read
Just finished reading the book 'The 1-page Marketing Plan' by Allan Dib.

And here are the top 21 things every business and marketer should know!

🧵

#business #marketing
21. If you are good at one skill, it doesn't mean you are good at business.

A good plumber is not necessarily the best person to run a plumbing business.

20. You need a plan in place to run the business smoothly.
19. The 80/20 rule.80% of effects come from 20% of causes.

80% of a company's profits come from 20% of its customers.

18. The 64/4 rule. 64% of effects come from 4% of causes.

The top 4% own about 64% of the wealth.
17. Save time!
You can always get more money but you can never get more time.

16. Not everyone is your customer. The money lies in niching.

15. If you are doing what everyone is doing, you have no advantage. Be remarkable when selling something.
14. When selling, create an irresistible offer.
Use psychology to convince customers. People are much more willing to pay for a cure than for prevention.

13. Always choose clarity over cleverness. If you confuse customers, you will lose customers.
12. Leverage social media to connect with your audience

11. Nurture leads. Be on top of your customer's minds.

10. Create a marketing ecosystem and later automate it.

9. Never stop marketing yourself and your business. The real profit comes from the way you market yourself
8. Use technology to reduce friction. The less you do, the more productive you become.

7. Don't let them go anywhere by delivering a world-class buying experience.
6. Give them a reason to come back. A person is 21 times more likely to buy from a business they've bought from in the past compared with one they've never purchased from.

5. Don't give them a price advantage. A customer won on price will be lost on price.
4. Build your brand. It is the emotional and psychological relationship you have with your customers.

3. Ask for referrals

2. Sell the experience first and then sell a product
1. Knowing and not doing is the same as not knowing.
Execution has the power to make or break your business.

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