Michael Ewens Profile picture
Sep 24 9 tweets 4 min read
Recruiting season for econ+finance PhDs has begun. You should have a website, but not just any website. Here are some slides that I made for my students -- dropbox.com/s/ztu32remz1hi… -- that job market candidates may find useful. What follows is a thread summary. #econtwitter. 1/N
Who is your audience? IMO your job market website is for one audience: the recruiting committee. Doesn't matter if you are aiming for industry, government, or academia. Keep this in mind when building or changing your site. 2/N
How do they use your site? Common setting = recruiting meeting:
A: "Where is the candidate's CV?"
B: "Crap, it's not on my computer. I'll google it...Found their site. Wait, Chrome says this is a dangerous file..."

Simply, make your site Googleable and easy to use. 2/N
Think about e-commerce's goals of converting shopping carts to sales: minimizing site load times and lowering frictions to click buy. Assume your website user is lazy, busy, and sometimes forgets how the Internet works. 3/N
The first step to Google-ability: get your own domain. I use @Namecheap, but there are lots of other options. Don't buy the domain from your hosting provider. Domain ownership and portability are better via a registrar. 4/N
The next step to Google-ability: put your new domain URL on all the sites that you can. These include your institution's page, your Twitter profile, LinkedIn, etc. Google likes links linked on highly linked-to sites. The goal is to be the top result for "Your Name" on Google. 5/N
Design: I don't know much (anything?) about this, but the low friction goal is best achieved by a boring, clean site. Wait until tenure to add those cool GIFs and the graphic design logo of your name made by your nephew. 6/N
Site contents: headshot, field(s), papers, links (direct) to pdfs, CV, about page, etc. Software used by recruiters to evaluate applications is often a mess. So think of your site as a user-friendly version of the job market package that you uploaded w/ your application. 7/N
More tips: put your papers on @socarxiv, get a LinkedIn profile, populate your university page (in case Google is stubborn), set up Google Scholar, make sure https works, tweet your JMP, and remember that you know your JMP better than anyone else, so be confident. Good luck! /end

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