Profile picture
Michael Kimani @pesa_africa
, 14 tweets, 4 min read Read on Twitter
And this is why building a social network on top of a payment platform ie Safaricom's bonga chat is a tough approach.

The community is the most important base layer, then any magic can happen on top of this community. 1/
This is why this guy says

"Its much easier for chat\social network to move to payments then the other way around" 2/

Once you have your community your vision is clear and there's a force behind.

Safaricom has lost touch with its earliest community. Those people who made it 'take off'. This to me was the informal sector.

I always say Mpesa is like banking rails for the informal sector 3/
But now they are big and corporate. They have shareholder demands. So they cant take risks. there is a bare minimum expectation on profit. So making consistent reliable returns is first priority /4
Why does this matter?

B/c if i was safaricom, i wld position Mpesa as community bank for biashara. People in the informal sector - traders, boda bodas, service people.

thats the community they want. People who chat (social) and business (biashara) and close deals (payments)/5
My mentor @prepaid_africa says

"Trade is the network"
"Biashara is the networ" /6
There is your bloddy network! Its right there!!

Alice's trade network
Biashara networks

I see networks everywhere! /7

The Value web of biashara
Biashara is the Network
Alice's mitumba network /8
This is your base community. Your foundation. Safaricom already has a solid base of mini networks, layered on larger networks. Bishara networks.

All connected via phone, via mpesa, via sms, via whatsapp. in patches /9
If you read their press releases on the new Bonga Chat, you can see they have a clue, but aren't committed

Here is a snippet from Tech Crunch article from yesterday titled

"Safaricom rolls out Bonga social networking platform to augment M-Pesa" /10
Close but not close enough /11
Someone needs to build a new social network for biashara people. For biashara people to connect with each other, find networks, connect with other networks, conduct trade, commerce, get into contracts and close ie pay. /12
I think Chamas and social savings and investment groups are a great place to start. Because people in biashara are almost always in atleast 2 biashara related business group /13
See this tweet

How Kenyan Farmers reap through Chamas

Inspiring stories of farmers using savings groups to get funding, training and lucrative market reaping big from agribusiness /14

Missing some Tweet in this thread?
You can try to force a refresh.

Like this thread? Get email updates or save it to PDF!

Subscribe to Michael Kimani
Profile picture

Get real-time email alerts when new unrolls are available from this author!

This content may be removed anytime!

Twitter may remove this content at anytime, convert it as a PDF, save and print for later use!

Try unrolling a thread yourself!

how to unroll video

1) Follow Thread Reader App on Twitter so you can easily mention us!

2) Go to a Twitter thread (series of Tweets by the same owner) and mention us with a keyword "unroll" @threadreaderapp unroll

You can practice here first or read more on our help page!

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just three indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member and get exclusive features!

Premium member ($3.00/month or $30.00/year)

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!