Antonia Bance Profile picture
Mama, Labour, feminist, SE Londoner, reader, runner, drag lover, #cpfc. Head of Comms for @the_TUC.
Sep 12, 2023 14 tweets 3 min read
Here we go… @AngelaRayner at the TUC Image Angela: we will build an economy that works for working people…
 
With a New Deal for Working People.
 
And Labour will start by bringing forward an Employment Rights Bill to legislate for this…
Within the first 100 days of entering office.
 
That's a cast-iron commitment.
Aug 1, 2023 8 tweets 2 min read
Seen too many good reports recently where the org sends a tweet linking to a PDF of a report asking people to read it.

This is terrible comms practice.

Instead - thread tweet the highlights, with the link in the last tweet, and make it to a webpage not a PDF Why? Cos twitter deprioritises links.

The algorithm literally shows your tweet with a link in to fewer people.

Twitter wants you on twitter engaging and seeing ads - not clicking away somewhere else

So: no links (or link in last tweet of thread)