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Antonia Bance
@antoniabance
Mama, Labour, feminist, SE Londoner, reader, runner, drag lover, #cpfc. Head of Comms for @the_TUC.
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Sep 12, 2023
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14 tweets
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3 min read
Here we go… @AngelaRayner at the TUC
Angela: we will build an economy that works for working people…
With a New Deal for Working People.
And Labour will start by bringing forward an Employment Rights Bill to legislate for this…
Within the first 100 days of entering office.
That's a cast-iron commitment.
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Aug 1, 2023
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8 tweets
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2 min read
Seen too many good reports recently where the org sends a tweet linking to a PDF of a report asking people to read it.
This is terrible comms practice.
Instead - thread tweet the highlights, with the link in the last tweet, and make it to a webpage not a PDF Why? Cos twitter deprioritises links.
The algorithm literally shows your tweet with a link in to fewer people.
Twitter wants you on twitter engaging and seeing ads - not clicking away somewhere else
So: no links (or link in last tweet of thread)