Twitter as usual had a section under “What’s happening” dedicated to the elections which included @ECISVEEP updates, snippets from different news media, the most relevant [and all] with the election hashtag @TwitterIndia
The Congress ran an impressive social media campaign in Kerala with much of it revolving around @RahulGandhi. From teaming up with professional youtubers to short videos of his interactions with the voters and witty jibes at opponents
While social media has been an important campaigning tool right from the 2014 General Election, the increasing availability of affordable smartphones and data has meant that the number of active social media users in India has skyrocketed.Political parties have taken notice and
every major party has a dedicated social media cell. With the election taking place during Covid, social media becomes all the more important as it is often the only way politicians can get their message across to the voters.