Tara Viswanathan Profile picture
Founder & CEO @rupa_health, formerly @stanford, @wharton, @parsley_health, @lululemon. TX raised, CA living 🤠🌊 sharing stuff I learn & want to remember 🙌
Rebecca aka Bex ⚡️⚡️⚡️ Profile picture 1 subscribed
May 1 19 tweets 4 min read
In grad school, I worked part time at @lululemon (retail, not corporate).

I learned more about business from that part time job folding & selling yoga pants than any other job I had. ❤️

Here’s what they did differently: (1/18) Store managers were the CEOs of the store & given autonomy to spend money in whatever way they thought was best.

They had a budget + target sales they needed to hit, but the rest was up to them.

They owned the P&L.
Feb 4 16 tweets 3 min read
I FaceTimed my Dad for his 69th birthday. 💙

Like many other immigrants, he was 100% focused on creating financial stability for us for most of his life.

Lately, he’s become more reflective and spiritual…

I asked him what he’s learned over the years.

Here’s what he said👇 (1/14) "For most people…it’s not a lack of money - it’s a lack of kindness.

Yes, lots of people need money but that’s not what they’re longing for.

They’re longing for love and affection.🥹”
Nov 16, 2023 20 tweets 7 min read
[PT. 2] I’ve never used a pitch deck to fundraise. 👀🌶️

Instead, I kicked off every raise with a Memo (and brought in over $42M for Rupa with 15+ term sheets 🤯)

Here’s the framework I use, w/ screenshots from real memos over the past 4 years.

(confidential, do not share 💀😂) Image (1/18) 🎨 Who are you writing for?

First, an important clarification - all my memos are created w/ our actual team in mind (vs. prospective investors).

We write and share them with current investors.

When we fundraise, we share the most recent one with prospective investors.
Aug 3, 2023 43 tweets 4 min read
My parents recently celebrated 40 years of marriage. 💙

They knew each other 15 mins before committing to a lifetime together. 🤯

I asked my mom what her advice was — here’s what she said:

(dad’s advice was mostly “get financial security” 😂) Image 1. Give 100%, expect 0%. 💙

The expect 0 is even more important than the giving, because you won’t always be able to give.

Give when you can, as much as possible.

But always let the other person be free of expectations.
Jul 18, 2023 8 tweets 2 min read
I’ve never used a pitch deck to fundraise. 👀🌶️

Instead, I kicked off every raise with a Memo. (And brought in over $42M for Rupa with 15+ term sheets 🤯)

Here’s why I think founders should use memos more (and not always decks): (1/7) First, one is not better than the other 🦾

1. If you need to explain a key concept (i.e. your product), use a deck.

2. If you need to explain more than 1 key concept (a complicated market & your product), use a memo.

The complexity of a concept determines the format.
Jun 2, 2023 10 tweets 4 min read
(1/10) Lessons from 40 of the most successful women on the planet.👇

I got to spend last week with some of the most badass women — from public company CEOs to Olympians to A-list actresses. 🤩

Here’s what I learned: (2/10) Great relationships don’t make headlines. 👩‍❤️‍👩

Most relationship headlines of successful people are negative (for clickbait). Divorce, cheating etc. So that’s what I assumed the norm would be for these women. But nearly everyone not only had a solid relationship, but also… twitter.com/i/web/status/1…
Mar 1, 2022 21 tweets 3 min read
In honor of our $20M Series A, here’s 20 lessons I’ve learned while building @Rupa_Health from scratch into a multi million business over the last couple years.👇

gritdaily.com/rupa-health-ra… 1/ Nothing matters until you have product market fit. If you’re doing anything else besides obsessing about PMF, you’re wasting time.
Mar 1, 2022 8 tweets 12 min read
A few years ago - no one understood what we were doing @Rupa_Health. We were laughed at and consistently underestimated. Today, we've built a multimillion dollar company in a category defining industry. What a difference 2 years makes! 🤩 Welcome to the team @BessemerVP! More on our Series A funding here: gritdaily.com/rupa-health-ra…
Feb 10, 2022 11 tweets 2 min read
I had a realization the other day.

Stress, Worry, and Anxiety are all the same thing ➡ Fear.

/thread👇 The difference between the three is the *timeframe* in which we're experiencing that fear. 👇