The most underrated ads platform right now:

YouTube Shorts Ad.

My agency’s generated millions of dollars for clients with it.

Here's how we managed to do that (without spending thousands of $ on creatives):

🧵 1. Duration

YouTube shorts shouldn't be short.

People think for YouTube shorts you should stick with 15-20 seconds.

That’s true for viral content. But for ads…

The sweet spot is between 30 and 60 seconds.

It took me 20 months to get my first client.

But only 9 months after that, I scaled to $100k/mo.

How?

By learning how to manage my time like a CEO:

🧵 1. Define the bottleneck, and solve it

I see new entrepreneurs waste so much time inventing stuff to escape from the hard work.

If this sounds similar, you need to fix it mate.

Ask yourself

“What’s the thing that’s stopping my biz from going forward?” - then solve it.

I’m gonna be honest here…

Most of the Google Ads strategies and tactics you see on YouTube?

A lot of it is fugazi and outdated

Here’s the NEW Way to Run Google Ads in 2024:

🧵 1. Google Search Page

In Google Search Page, there are 2 main categories:

- Search results
- Shopping results

Google’s pushing more shopping organic results.

And brands that appeared in those results are getting free traffic.

I was afraid to ask for $2k/mo 3 years ago.

Last month, my agency made over $300k.

Here’s how a simple mindset shift changed my life forever: When I first started, I wasn’t confident in my service.

I knew I could deliver results but…

I hadn’t built enough evidence that I deserved to charge high prices.

So I tried to charge as low as I could…

Hoping that it’d attract more people.

When I started in 2021, everyone said this:

- "eCom is saturated"
- "there are too many agencies"
- "Google Ad is too common"

Ignored it, and now my agency's at $300k+/mo.

Here's how I get clients in a saturated niche: 1. Embrace Competition

Look lads…

saturated = demand and potential.

Going into markets where money is already flowing is easier than going into one that isn't.

The key is...

Pick a niche where you can see clear examples of success.

In the last 365 days, my agency’s run 2340 Google Ad campaigns.

2340.

Here are our most profitable strategies to get you a higher ROAS and scale your brand:

🧵 1. Branded vs Non-branded

A big mistake many eCom brands make:

They run branded campaigns and acquisition campaigns together.

This doesn’t work because you want new customers…

Not just people who've already heard about you on Facebook or TikTok.

Here’s the truth lads:

Even though Google Ads are powerful…

Not every eCom brand should run it.

Don't waste money on Google Ads until you set up these 7 things for your store:

🧵 1. Multiple Landing Pages

Try to capture customers at different levels of awareness.

• Set up a page for each product or service
• Include relevant keywords to target different needs

This enhances your quality score, ad rank and gives better customer service.

Google Trends is the secret weapon that 99% of marketers aren't using.

Read this post, and you’ll join the 1% who do: First of all, what does Google Trends do?

It shows you how popular certain search terms are and how popular they’ve been in the past.

It also lets you compare search terms and break down popularity by location.

Now that those are clear, let’s go through 6 applications…

10 Google Ads tips that are going to 3x your ROAS in Q4. Testing is the foundation of profiting with ads.

Make sure your tracking is set up correctly.

Follow Google's recommendations for conversion tracking.

Dominate Google and YouTube ads this quarter.

How to Optimize Your Google Merchant Center (GMC) to become a sales powerhouse: 1. Feed Finesse:

You’re only as strong as your feed.

It's where your ads draw your product information and ad assets.

You want to focus on 2 things:

We've scaled several brands beyond 7-figures by combining YouTube ads with other Google Ads.

Here's how it works: You need to understand that only 3% of the population is ready to buy at any moment.

So, you need a full-funnel strategy to tap into the rest of the 97%.

A lot of agencies try to steal our methods.

But they miss the mark because they miss one crucial part of the strategy:

Creating unique landing pages for different Google ad platforms.

Here's why it's essential: When dealing with different marketing channels like Google Ads and YouTube Ads... You need to consider user intent.

The mindset of a user clicking on a branded Google Ad at the bottom of the funnel vastly differs from a user who engages with a YouTube Ad at the top.

If you want to win with Google ads...

You need to be able to read the metrics and optimize.

Master that, and you unlock near-infinite profit potential.

Here are the 8 key metrics you need to focus on with Google (and how to improve):

🧵 1. Click-through Rate (CTR)

CTR measures how often people click your ad after seeing it.

A high CTR means people are interested in your product.

Some tips to Improve your CTR:

- Use relevant keywords
- Write enticing ad copy
- Use ad extensions

If you're an agency owner looking to scale your business to $100K a month, you need to optimize your offer for profitability.

Here's a process you can follow:

🧵 1. Craft a Result-Driven Front-End Offer

First, start with a concrete offer that promises clients specific, measurable results.

This helps you attract serious clients who are willing to invest.

If you're new have a guarantee to build trust and mitigate risk.

Are you leaving money on the table?

Google Ads is the #1 way to reach your target audience online and make millions.

Here are 7 low-hanging fruits to boost your Google Ads campaigns and end the year with another 6 figures in profit:

🧵 1. Narrow Down Your Target Location:

Focus on your best-performing countries or even specific regions and cities.

This strategy builds momentum and allows you to reach your most relevant audience for higher CVR.

Why no one is buying into your offer:

🧵 You think you've got a killer product.

You know it can create results.

You know it's valuable.

But for some reason, people just won't bite.

The answer is simple:

Positioning.

You're probably making 1 of these 7 mistakes 👇

YouTube short ads are a goldmine for eCom customers.

And it's still largely untapped.

Steal the 7 ingredients we use to turn our clients' Youtube shorts ads into money printers:

🧵 1. Mimic Organic Content

Firstly, try to make the style and tone of your creatives as natural as possible.

- Avoid jargon
- Avoid high-level concepts

Instead, aim to be:

- Relatable
- Conversational

You'll engage a wider audience.

The most valuable skill when starting a business:

Sales.

But most people avoid it because sales seem "pushy" or "scammy".

So here are 5 natural questions you can ask on your sales calls to help you close more deals:

Thread 🧵 1. Start with a respectful invitation:

Ask:

"Do you mind if we go ahead and get started?."

Use this question to take control of the conversation.

You can double your sales call bookings in just 30 days.

Here's how:

🧵 Through my email list, I recently asked agency owners what their biggest struggles were.

The #1 answer?

Not booking enough sales calls.

So I thought I'd outline some quick tips to implement (before I deep dive into it next week in a giveaway)

Let's start ↓

I made these 5 critical mistakes in my first year as an agency owner - and it almost cost me everything.

Learn from my errors:

🧵 Thread 1. Poor Communication:

Most beginners fail to keep regular communication with their clients.

Instead, aim to have weekly update calls or email reports to show the value you're delivering.

🚨 Case Study Megathread

How we turned Cloudsharks.co into an eCom powerhouse with:

- CRO
- Email
- Google ads

We break down the exact strategies we used to 2X their monthly revenue:

@umzrs
@me1ies
@blvckledge

🧵 Thread For those that don't know, Cloudsharks is a footwear company.

Their story is simple, to make killer slides without sacrificing style for comfort.

- Cloud-like comfort
- Relieves joint pain
- Sickest designs

Let's break down the strategies we used to maximize their growth ↓