At 22, I was burned out, depressed, and $15k in debt.

Now, I make $8.7 million per year and spend half of my year traveling the world living a dream.

It’s all because I bootstrapped my 2 internet business.

Here’s how you can do it too: I Became My Niche

Ikigai is a concept I used to find my calling. It also helped me find what I want to create content and products about:

• Systems
• Audience growth
• Community
• Entrepreneurship

Don’t become part of a niche; let the niche become you.

Ray Dalio once said:

“Pain plus reflection equals progress.”

Every founder sets goals, but most do it completely wrong.

Here’s a simple goal-setting process that changed my life: In my early days as an entrepreneur, I worked 14-hour days like a maniac.

My company was doing well, but I was not.

Selling my first business brought me relief, not pride.

Then, I discovered OKRs – Objectives and Key Results.

This is the exact goalsetting system I use:

Confession:

I enjoy luxury ads the way some enjoy fine wine.

Here are the 17 best luxury ads I've collected:

Porsche, 1967 Mercedes-Benz, Christmas 2013

When I was 22, I ran a coding boot camp.

I worked 15-hour days and still didn’t get everything done.

Now, I work 4 hours a day, travel the world, and I’m in the best shape of my life.

Here’s how you build a team and beat burnout as founder: To beat my burnout, I had to learn the art of leadership and the skill of management.

I also had to learn that these are 2 different things.

Founders burn out because they are good workers but bad leaders and bad managers.

Here’s the difference between the 2:

The most powerful skill in today’s world:

Copywriting.

But most people don’t know the first thing about it.

Here’s how you tell a story that prints money: Like most, I started with:

• No followers
• No money for marketing
• No idea how to tell a story

I spent hundreds of hours drafting content and trying to figure out how to grow my brand online.

At level 1, I had to learn 3 essential skills.

At 22, I was $15,000 in debt and depressed.

Now, I make $1.23 million every month and travel the world.

It’s not because of luck or hard work, it’s because I work every day in my Zone of Genius.

Here’s my simple 5-step process to Genius: In his book The Big Leap, Gay Hendricks talks about 4 zones of performance:

• Incompetence
• Competence
• Excellence
• Genius

To work in The Genius Zone, you need to take control of your time.

If you don’t, your dreams will fade away.

Here’s what you have to do:

I make $12,800,000 every year from my personal brand.

I've cracked more algorithms than I can count.

Here's my exact blueprint to grow and monetize any audience without sounding like a sellout: Attention Is the New Oil

Your online brand is the pipeline. Your content is the fuel that drives engagement and growth.

Master the art of capturing and monetizing attention to build a thriving business empire.

If you can't capture their attention, you can't sell them anything.

$50k/month is impossible.

That's what most founders told me after wasting years and $$$. Turns out, they all had the wrong systems.

After 100s of hours of iteration, I've cracked the code. And now, I've scaled to $13,800,000 (working <4 hours/day)

Here’s my system: Embrace Automation Opportunities

Automation frees up your time to focus on growth and helps you scale

• Identify repetitive tasks
• Document processes using @loom
• Use automation tools like @airtable and @zapier

Automate or evaporate

The single most powerful habit for personal growth:

Getting up early every day.

I’ve spent 5+ years and $27,000 figuring out how to be wide awake without any alarm.

Here’s what I’ve found: Rising early is a keystone habit that will upgrade every area of your life.

From productivity to clarity to achieving your biggest goals.

Lose an hour in the morning, and you will spend all day looking for it.

Master SEO and you can print money while you sleep.

I’ve generated $9,245,000 from SEO (no paid ads).

Here’s a masterclass on how to use SEO to get 1M unique visitors per month on your website: Imagine your website attracting a flood of 1 million unique visitors every single month.

No paid ads, no social media gimmicks – just pure, organic traffic.

The secret?

Mastering the art and science of Search Engine Optimization (SEO)

If you don't have world-class 1:1 meetings, you'll never have a high-performing team.

Period.

My blueprint to having ridiculously good meetings: 1:1 meetings are not an add-on to your role as a manager—they are foundational to it.

Those who fully embrace them as the place where leadership blooms:

• Build trust and safety
• Make their teams' day-to-day output better
• Improve employees' experiences and motivation

98% of course creators will never scale beyond $1,000,000 a year.

They waste years and $$$ not knowing the right tools.

Here are 10 no-code tools to scale your course business to 7-figures and beyond: @Kajabi

It is the ultimate all-in-one platform for course creators. It allows you to:

• Host your courses
• Process payments
• Build landing pages
• Manage your email marketing

The most powerful way to deliver your course to your army of raving fans.

If you use it right, Instagram is the most powerful platform in the world.

But 98% suck at it.

I have gained 784,000 followers and generated $4,847,000 from this platform alone.

If I lost everything, this is my exact blueprint to get 100,000 followers in 90 days: Optimize Your Profile

Choose a niche you can dominate. Something at the intersection of your expertise and passion.

For me, that's helping founders scale using proven systems. I live and breathe this stuff.

Carve out your unique identity on Instagram.

Tony Robbins once said:

"Clarity is power. The more clear you are about exactly what it is you want, the more your brain knows how to get there."

Here’s how to cut the noise and find your true clarity: Clarity helps you understand what truly matters to you.

Without clarity, you may spend years pursuing goals that don't matter to you, leading to unfulfillment.

But how do you find clarity in a world full of distractions?

The answer lies in the concept of Ikigai.

A landing page is a salesperson who never sleeps.

But most people don’t know how to create one.

Here is how I made a landing page that converted over $14,680,000 in sales while I was asleep: Your landing page is your digital storefront, your first impression to potential customers.

It's the make-or-break moment that determines whether a visitor becomes a loyal customer or bounces, never to return.

Crafting a high-converting landing page is an art and a science.

I recently started playing Padel tennis. It’s the best sport ever.

It's an electrifying mix of Tennis, Squash, and Racquetball.

Mark my words, Padel will be the fastest-growing sport in the world over the next 20 years.

Here's why: Imagine a game that blends the speed of tennis and the strategic play of squash.

That's Padel.

It's played on a 20m x 10m court enclosed by walls of glass and metallic mesh.

The walls aren't for show - they're in full play, allowing angled shots that last for many exchanges.

If you don’t know how to create systems, you will never achieve true freedom as an entrepreneur.

Here is the exact process I used to build systems that make me $12,800,000 (while working 4 hours a day and traveling the world): Systems are the secret weapon of entrepreneurs like Elon Musk and Jeff Bezos.

Systems allow you to:

• Eliminate unnecessary work
• Automate repetitive tasks like email marketing
• Delegate so you can focus on high-impact work

A good system shortens the road to the goal.

Most people suck at generating high-quality leads.

But I cracked the code years ago. Getting qualified leads has become child’s play since then.

Here’s my simple framework for building a predictable lead engine that prints $12,800,000 every year. Without a steady stream of qualified leads, your business is on shaky ground.

You're stuck in the feast or famine cycle. One month you're drowning in work, the next you're wondering how to pay the bills.

It's a constant roller coaster of stress and uncertainty.

If you don’t understand this metric, you’ll never grow your personal brand.

It's exactly what allowed me to attract over 3,000,000 followers in less than 1 year.

Master this, and you will damn near gain followers at will: Attention is the new oil in business.

The single most important metric for capturing attention and growing an audience of raving fans:

Audience efficiency score (AEC)

It’s the ratio of your followers to your profile visits.

Mine is 24% across platforms.

99% of entrepreneurs fail.

They don't lack talent. They're plagued by unconscious limiting beliefs.

Here are 27 dangerous beliefs blocking your entrepreneurial journey: ‘You Need the Perfect Plan Before You Start’

No plan survives first contact with customers.

I had a foggy vision when I started Founder OS - clarity came from experimentation and iteration.

Build. Measure. Learn.

Thomas Paine once said:

“An army of principles can penetrate where an army of soldiers cannot.”

Here are 19 principles I swear by: Whole Body Yes

When an opportunity arises, I check in with my head, heart, and gut. If even one of them is a "no," I decline.

I almost started an AI company that looked great on paper but felt off in my gut. Saying no led me to my true calling.

Trust your instincts.