Thread by @DCLBlogger

Every AAA Game Studio will at some point execute an NFT Strategy.

They already are and most don't people have a clue.

Thread 1/

2/ Firstly some NFT predictions over the next 2-5 years.

- 'Play 2 Earn' won't be the main draw. Unsustainable,
- Bulk of game NFTs will be free, probably quest or player rewards,
- Most trading volume will happen in USD not crypto.

3/ @Ubisoft Quartz,

Launched 'digits', NFTs on Tezos that can be claimed for free and used in its 2019 shooter, Tom Clancy's Ghost Recon Breakpoint.

- Items tradeable on @rarible & @objktcom.

@Ubisoft @rarible @objktcom 4/ Trading volume on both marketplaces is TINY. ( < $10k USD)

Prob because players needed to achieve certain game prerequisites to claim and the immense pushback by the gamer community.

@Ubisoft @rarible @objktcom 5/ Despite the pushback, Ubisoft are standing firm with VP at Ubsioft Strategic Innovations Labs, Nicolas Pouard saying,

"Quartz is really just a first step that should lead to something bigger. Something that will be more easily understood by our players.

@Ubisoft @rarible @objktcom 6/ That's the way we think about it and why we will keep experimenting."

"We will keep releasing features and services around this first initiative. And our belief is that, piece by piece, the puzzle will be revealed and understood by our players."

@Ubisoft @rarible @objktcom 7/ @SquareEnix,

Have been involved much earlier than people think.

In March 2020 they lead a $2M investment round in @TheSandboxGame. Earlier that year a Letter from the president Yosuke Matsuda stated,

@Ubisoft @rarible @objktcom @SquareEnix @TheSandboxGame 8/ "Meanwhile, games using blockchain are no longer in their infancy and are gradually coming to represent a more significant presence."

@Ubisoft @rarible @objktcom @SquareEnix @TheSandboxGame 9/ "Rather than treating blockchain gaming as an opportunity for speculative investment, we believe establishing whether it is capable of bringing something new to our customers’ gaming experiences will be the key to growth."

@Ubisoft @rarible @objktcom @SquareEnix @TheSandboxGame 10/ Additionally earlier this year they announced bringing in their Dungeon Siege franchise to The Sandbox.

Further experimenting in the space.

@Ubisoft @rarible @objktcom @SquareEnix @TheSandboxGame 11/ @EA

In a November 2021 earnings call, EA CEO Andrew Wilson called NFT the "the future of our industry," but added that "it's still early to figure out how that's going to work,".

EA also put out job listings emphasizing blockchain and NFTs among the qualities of the role.

@Ubisoft @rarible @objktcom @SquareEnix @TheSandboxGame @EA 12/ @Nintendo

Ahh my favorite. Spent MANY years glued to my Gameboy. If there's any shot at transitioning physical to digital collectibles, it would be from Nintendo.

Anyway, in a QnA David Gibson said " We do have interest in this area"

@Ubisoft @rarible @objktcom @SquareEnix @TheSandboxGame @EA @Nintendo 13/ @Konami,

Celebrated their 35th Anniversary for Castlevania with an NFT auction on @opensea

@Ubisoft @rarible @objktcom @SquareEnix @TheSandboxGame @EA @Nintendo @Konami @opensea 14/ TakeTwo, (Parent company of GTA),

Take-Two CEO Strauss Zelnick is “highly convinced” that NFTs could have a place in the future of its company’s offerings.

There's also been recent rumours of potential Play&Earn mechanics being part of GTA6.

@Ubisoft @rarible @objktcom @SquareEnix @TheSandboxGame @EA @Nintendo @Konami @opensea 15/ @GameStop

Launched a $100M fund alongside @Immutable to help incubate NFT games on the ImmutableX L2 blockchain.

They're aiming to build and launch their own marketplace for digital goods eventually.

@Ubisoft @rarible @objktcom @SquareEnix @TheSandboxGame @EA @Nintendo @Konami @opensea @GameStop @Immutable 16/ All these along with comments, patent filings, acquisitions from Sony, Xbox, Microsoft, etc,

Bottom line,

There's HEAVY experimentation going on from major publishers in this space.

@Ubisoft @rarible @objktcom @SquareEnix @TheSandboxGame @EA @Nintendo @Konami @opensea @GameStop @Immutable 17/ NFTs, blockchain and their implementation in 'games' in their current form up till now have been mostly experiments.

Some finding short bursts of product-market fit traction,

But still a LOT needed to have 'joy' at the core of these games so they're sustainable.

@Ubisoft @rarible @objktcom @SquareEnix @TheSandboxGame @EA @Nintendo @Konami @opensea @GameStop @Immutable 18/ Once again, I think the NFT gaming space will evolve immensely to provide clear value to gamers.

Not by Games selling their user base NFTs, but by allowing gamers to trade digital items on marketplaces such as eBay or use items across multiple game titles.

@Ubisoft @rarible @objktcom @SquareEnix @TheSandboxGame @EA @Nintendo @Konami @opensea @GameStop @Immutable 19/ I ALSO think there's a race to figure it out.

Just like how Apple figured out the smartphone-retail customer combo, in the process dwarfing companies like Nokia, the game publisher to figure this out and scale to millions of happy users will be the next Alpha.

@Ubisoft @rarible @objktcom @SquareEnix @TheSandboxGame @EA @Nintendo @Konami @opensea @GameStop @Immutable 20/ And so imo these experimentations will eventually turn into full strategy roll outs as the value proposition of NFTs and blockchain becomes more clear.

An exciting next 5 years for gaming ahead!

lmao frkn typos