Thread by @BillyRedHorse

THREAD
1/11
The Twitterverse has more “brand experts” than you can shake a stick at. What I'm going to address in this thread is not brand marketing as such, yet everything I say is wholly applicable to anyone desiring to grow their footprint in the virtual or the physical world.

2/11
My name is Billy Red Horse and I present mySelf as The Gentleman Mystic. My handle is peculiar enough that it can catch eyes as well as strongly imply what one might generally expect from my interactions online. I even have a logo that adds to my “brand."

3/11
My brand, however, is not something I do. The Gentleman Mystic is WHO I AM. I speak to manners and an appreciation of Beauty, of personal refinement, and those things in Life which make Life worth living. I am unafraid to embrace paradox or to encourage you to do the same.

4/11
My forward face is consistent with who I am and who I strive daily to be in my own Life. Unfortunately, I don’t always succeed. It is from my shortcomings and failings that I am able to learn more about mySelf and continue the process of active Self-creation.

5/11
(You should know that I have no interest is “discovering” mySelf. To “discover” mySelf is a passive acceptance of whatever and whoever it is that I find. To me, that is an unsatisfactory because I very well may not like what it is I discover.)

6/11
Of course I feel my message is worthwhile and I would very much like to spread it to all who might be receptive to and appreciative of what I have to share. That said, I have no interest in trying to expand my reach or grow my brand.

I prefer to scratch my own itch.

7/11
One thing I learned long ago is that coherence is critical to the establishment of credibility and trust. This is true whether a business or a suitor. Or a voice on social media.

Coherence is at the very root of what I am trying to get across here. It is that important.

8/11
The Gentleman Mystic (the man) is a dignified and insightful elder. It is not uncommon for me to reference gentleman’s clothing and accessories, to celebrate good manners, and to dive deeply into the mysteries of Life. As I alluded to earlier, ME, not an act.

9/11
Certainly, I enjoy playful banter and am not above following the old Southern tradition of “blessing someone’s heart” in my tweets. (Just ask @chuckwhitworth if you don’t believe me.) And the recent IRL deadlifting session I had with @TJRicks_TSP was both fun and genuine.

10/11
But were I to shitpost even once, those who have followed The Mystic for any length of Time would immediately spot the incongruity and very likely begin to question the sincerity of everything that came before. I have spent years building something that is important to me.

11/11
There, in a nutshell, is the secret to “building a brand.” I value me, I value what I pursue, I value the work I have done. I focus on the important.

Coherence, consistency, & honestly representing yourSelf will do more for your “brand” than any shortcut ever could.

(END)