At the #PMConf this week, there was an informal audience survey of how many had gotten WGS. More than usual in that audience at Harvard Med School raised their hands. But those who didn't were asked what price point was acceptable to them.
Again, in an audience of life sciences experts, a lot of people seemed comfortable with a $500 or lower than $1,000 price tag.
But for most of us $500 is a lot of money, and it was recognized at #PMCof that WGS pricing would have to be far cheaper for mainstream uptake, b/c most ppl don't understand the difference between SNP testing and WGS, and what the added utility may be.
The Black Friday consumer genomics deals are starting. Last year, such deals were very profitable for companies in this space, and helped grow the total consumer genomics customer base to 12 mil.
Notably @VeritasGenetics will sell its normally $1,000 whole-genome sequencing test for $200 to the first 1,000 customers. Is this low enough?
Most people think twice before forking over $50. @GenomeWeb and @permedcoalition did a survey this year, and found that a quarter said they'd be willing to pay $100, 27 percent said $50, and 30% said they're not willing to spend at all on WGS. bit.ly/2ONJSiC
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