Chris Seper Profile picture
Digital media executive. Consult through CLCC Media Consulting, board member at @breakingmedia & mentor startups via @matterhealth. Proud to be a journalist.

Apr 9, 2019, 5 tweets

Just finished up both #sharktank-themed @geekwire Numbers Geek podcasts. They were pretty amazing – particularly as I listened to the customer-focus/KPIs talk of the companies. It just hit home - and not always in a warm-and-fuzzy way. @ABCSharkTank

@geekwire @ABCSharkTank First, @JamieSiminoff: “I think when you focus on your customer … and I mean crazy focus on your customer, success comes from delivering benefit to your customer.” geekwire.com/2019/shark-tan…

@geekwire @ABCSharkTank @JamieSiminoff But, also, @arumkang: “For every business, there are important key performance indicators that of course every leader has to track. … For us, it’s really how many authentic connections are we creating for our customers.” geekwire.com/2019/numbers-g…

@geekwire @ABCSharkTank @JamieSiminoff @arumkang I'm kind of haunted by these if only because media companies are/should be focused on authentic connections and do battle with glamour stats. Plus we struggle keep an altruistic focus, integrate lofty goals AND quantify whether we hit them (doing all 3 is hard).

@geekwire @ABCSharkTank @JamieSiminoff @arumkang Did I buy everything they said? Well, no. But it reminds me there's a way to aim for a higher goals and measure them.

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