Thread by @AlexThomp

NEW: Behind the scenes, the warren campaign is building all tv/digital/graphic production in-house (+ all digital ad-buying.
campaign tells me it won’t pay commissions to media consultants for primary/general.
Joe Rospars is officially chief strategist
politico.com/story/2019/07/…

Combined w/ the no fundraisers, no outside pollster, and the early investment in staff instead of stockpiling resources for the usual TV ad blitz at the end, the in-house media moves are a rebuke of and an attempt to disrupt the consultant-heavy campaign model.

Some media consultants see this as purity politics gone awry and, perhaps unsurprisingly, see the campaign needlessly shunning expertise.

The ascension of Rospars to chief strategist (digital strategists for Obama’s 2 campaigns) is a signal that the campaign is producing the campaign w/ smartphones and comp as the main medium instead of TV. some experts think TV still critical given older people watch/vote more

Rospars is, somewhat ironically, technically a consultant on the campaign and is being paid through his firm Blue State Digital even as he is in many ways the architect and builder of this in-house approach that rebuffs the consultant-heavy model.

Here’s Rospar: "Campaigns offer a chance not only to tell people what kind of president you’ll be, but to show it. She’s running her campaign the way she intends to govern: willing to question existing power structures, making decisions grounded in evidence” (full quote here)