I worked in the IMC space at the time and I had friends working at agencies involved in the campaign. There are stories I can't tell here without inviting a lawsuit, but let's just say that some of the worst humans in Nigeria work in Ikeja GRA.
They called it a "BTL" campaign.
BTL = Below The Line, i.e stuff like "Indomie gives you cancer viral WhatsApp rumour, but on a national scale.
Remember a story about how Patience Jonathan allegedly caused the Dana Air crash because her plane was landing and they didn't let the Dana plane land?
Agency work.
I know the agency in Ikeja GRA that came up with that story and I know the person responsible for it, but I can't tweet accusations without the evidence lest I get sued for libel.
That thing you people did in 2015 - whatever it was - was not an election campaign.
So when you keep telling us to "get over it," you're talking out of ignorance. Some of us were inside the campaign infrastructure and we saw what was happening first hand.
A group of terrible people decided the only way to win was to ignite an ethnic war. And they were right.
The fire that was lit by that horrible 2014/2015 campaign period will not be extinguished until everyone involved comes out into the public and owns up to what they did.
Until then, if you like keep tweeting trite admonitions. Nobody is singing any useless 'kumbaya' with you.
I was there on March 28, 2015 when certain individuals were using Ad Dynamo to artificially trend the word "Igbos" on Twitter as a pejorative on election day. I saw it with my own eyes. That wasn't a campaign and I will never get over it.
Some people sat down and actively decided that openly invoking ethnic tensions was their campaign strategy.
All that stuff about "Shepopotamus" and "Ijaw Ogogoro drinker" that the likes of Omoj*wa popularised here - where do you think it came from? Or you think it was organic?
"Patience Jonathan and Diezani are loud, illiterate, thieving, uppity women."
"Goodluck Jonathan is a dumb drunk who doesn't know his brothers are stealing money."
But never anything about Namadi Sambo or any Northern person in his cabinet.
You think it was by accident?
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