Thread by @Saint_Dici

I started my first e-comm brand 6 years ago in my parents garage

I never thought this “idea" would generate MILLIONS in sales, hundreds of thousands of customers, employ people, & be globally recognized.

I made a ton of mistakes

Hopefully this helps you avoid some

~THREAD~

Product Photography - I had no idea how important this is for conversion rate

Clear images displayed well on desktop & mobile are key

Compressing images also makes your pages load faster

Show your customer what they can look like wearing your product, on product page

Customer persona development - we did not take time to determine our target customer

Too many products for males and later found out that females were a much higher value customer

This holographic style pack is what really supercharged sales in 2016

Top selling SKU right here

Influencers - when I first started I had no idea how much money we were leaving on the table no having influencers

I didn’t understand how expensive running cold traffic was and was not able to quantify the ROI of influencers

Later we got smart and sponsored micro influencers

Presell products - we would invest in inventory and “hope” it would sell

This is stupid looking back, most would sit & we would have to discount to sell it

We should have created landing pages w/ potential new products & only put them into production when a min amount ordered

Pay experienced people to audit our e-comm site - in the beginning its trial & error

I could have saved soo much time and money paying experts to audit our site

Small holes in your game can cost a ton of money & I was blind to a lot of these because my lack of experience

Pay experienced media buyers to come up with your strategy - back then FB ads was relatively easy

We thought we knew it all because we paid a small consulting fee to ad quadrant to set up our ads

Smart to pay experts who are managing multiple ad accounts across different niches

Hire e-comm experts to design and A/B test landing pages

I had no idea how to write a sales page & didn’t understand how powerful social proofing is

I wish I would have had an e-comm expert help us with product organization so customers could find what they are looking for fast

Shopify - an agency sold us on woo commerce

Little did I know it was bc they wanted retainer money to updated plugins monthly

We crashed our server during high traffic & it cost us thousands of dollars

If someone suggest a platform other than Shopify they are stupid

Pay for copywriting audits - copy is so important all the way down your funnel

Tone needs to be cohesive

I didn’t understand this and our ad copy had a different tone than web which had a different tone than our packaging and email communication

This would have paid dividends

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