Few antitrust thoughts on this thread from @random_walker @jonathanmayer -
1/5 The level of Google tracking now reflects a monopoly rent imposed on consumers. Consumer preference studies show this; I outline it for parallel FB tracking here scholarship.law.berkeley.edu/bblj/vol16/iss…
2/5 Several reports show that Google makes YouTube content creator tools inaccessible to users that are not also using Google’s Chrome browser. In other words, Google is using its power in online video to force users to use Chrome.
3/5 Side note, marketers can’t buy YouTube ads unless they also buy it using Google ad buying software. This is akin to a company not selling its stock unless a buyer also uses its owned brokerage to do so.
4/5 Back to Chrome ... Chrome imposes this tracking monopoly rent. Google then shares tracking data from Chrome with Google Ads - but not other advertising intermediaries. This allows Google to continue gaining market share in online advertising ...
5/5 Google has about a dozen products with 50+ to 90+% market share. Most of their power was built by leveraging Search first. Then the leveraging continued to domino.
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