How to build a better organisation: using behavioural science to improve the way we work. (Thread) #BX2019
Why did @LaszloBock start @humuinc ?
Laszlo’s mission: ‘Can we take what we learnt about behavioural science at Google, and apply it more generally?’ #BX2019
Humu’s approach:
Start with science (experimentation), as opposed to ending with science (rationalization).
#BX2019
Humu’s Process:
- Pre-diagnostic
- Implement evidence-based nudges
- Post-diagnostic
#BX2019
Thinking about purpose/meaning in organisations.
Nudges:
- Take 5 minutes to think about why you like your work (meaning)
- Ask your colleague about their job (support)
#BX2019
Training is a deeply ineffective tool.
Often because we try change the person rather than the context the behaviour exists in.
Training is often sustained for reasons such as entertainment (key metric: did people like it).
#BX2019
The impact of diversity training.
@katy_milkman studied this.
The results:
- Attitudes changed
- Almost no change in behaviour
One behaviour changed: Increase in women reaching out and connecting with mentors. #BX2019
Solution @humuinc is excited about:
Reminders (priming) going into a meeting (e.g speak up, ask more questions, speak less etc) #BX2019
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