Social norms matter! @betsylevyp at #BX2019 (Thread)
Social norm perception:
Perceptions of what is typical or (increasingly) desirable in your community. #BX2019
Classic Cialdini study:
#BX2019
Who has a say in setting social norms?
Often it’s the public behaviour of group members.
Importantly, we pay attention to some people’s public behaviour more than others.
Social referents: The people we refer to when trying to understand how to behave.
#BX2019
Norm intervention example (Roots):
Identify the most influential students within schools.
Get the students to choose what problems they wanted solve.
+ Attach student makes to messages
+ Socially visible material (wrist bands)
Results:
#BX2019
Key take out:
When it comes to social norms, community members really have a say, especially those who attract the most attention.
Important question: What are the priorities of these highly influential social referents? #BX2019
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