Trending in Edinburgh right now: #AUOBEdinburgh ("All under one banner", for those who were wondering), and #Indyref2.
Ironic that the UK's 2016 referendum has put a repeat of Scotland's 2014 referendum back on the agenda.
Worth looking at the Twitter numbers.
About 7,700 tweets, from just over 3,800 users. Ave. 1.99 tweets per user.
80% retweets.
Those are at the top end of the figures you'd expect for organic traffic.
(h/t @polbots: comprop.oii.ox.ac.uk/research/worki…)
There's a lot of activity from the most active posters.
By my count, 1,634 tweets from the 50 most active, or about 21% of traffic. That looks high, but bear in mind that 7.7k tweets is a relatively small flow overall, so the percentage appears proportionately higher.
Eyeball checking the three most active accounts, they contributed 441 tweets today, or about 6% of the total.
They're not simple retweet bots, though: there's clearly authored content between the retweets.
More likely to be active users than automated ones.
This was the most-retweeted post, from @joannaccherry.
Retweets of this one made up about 23% of all traffic, though again, we're talking a small overall volume.
Finally, the Twitter traffic was tiny compared with the number of people reported on the march.
Interesting to see the real-life engagement outweigh the online that much.
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