@GoodmanCenter Kicks off the afternoon guiding us on how to share our story
#ROR30years
“When you have other people telling your story for you, then you have the world’s oldest form of ‘social media’” - @GoodmanCenter
#ROR30years
Human nature is to seek an answer when posed a question. Questions give a higher level of engagement. Think of all the ads you see that ask questions!
If you have facts/data turn them into questions & stories to leave a lasting memory.
#ROR30years
Components of an effective story
🔹Who is it about (protagonist)?
🔹What do they want (something happens/goal created)?
🔹What stands in their way (unexpected barrier➡️critical!)?
🔹How do they respond?
🔹What happens?
🔹What does it mean?
#ROR30years
4 types of stories @reachoutandread can tell. Stores that show:
🔹 how our programs/initiatives/research advance our mission
🔹 the impact of our work on an individual/family/community
🔹 how we serve a specific community
🔹 were we come from & where we are going
#ROR30years
Good question about how can we be thoughtful in finding & cultivating stories while respecting & valuing the individuals, families & communities we are asking to help tell our story?
@GoodmanCenter recommends ethicalstorytelling.com to help guide your work
#ROR30years
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