New research just covered by the @washingtonpost points to serious concerns with @Facebook’s ad delivery algorithms. washingtonpost.com/technology/201…
The findings could have huge implications for political polarization as well as electoral campaign efforts to reach an audience beyond their “base.”
Why? @Facebook’s delivery decisions rely on artificial intelligence. Political ad delivery isn’t just decided by the candidate or party, Facebook’s algorithms ultimately decide who sees which advertisements.
That’s why we’ve called for Facebook to open up their platform for research. What is currently available through the API is—broadly speaking—data about who *saw* the ad, but it’s also important for researchers to be able to compare that to who the adbuyer *wanted* to see the ad.
Add your name to our call for Facebook to properly open up their Ad Archive API to researchers: foundation.mozilla.org/en/campaigns/e…
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