The UK general election demonstrates the ongoing limitations of @Facebook & @Google’s current “transparency” tools.
Exhibit A: days before the UK election, a bug in FB’s tools made paid-for messages, worth a combined £7.4 million, inaccessible to scrutiny politico.eu/article/facebo…
What’s up with this @Facebook? It was a similar situation before the European Parliamentary election earlier this year, before the US elections in 2016, and in others across the world.
You should give a full explanation for what happened @Facebook, beyond “the bug is now fixed”, and promise that it won’t happen again. We thought you were “focused and leading on transparency” @sherylsandberg?
Exhibit B: Earlier this year, @Google admitted it was completely misreporting spend on UK political adverts, in one case by a factor of a thousand, misleading researchers from organizations like @WhoTargetsMe theguardian.com/technology/201…
Reports from @WhoTargetsMe show that the data is still incorrect. Can you tell us what’s going on @Google? Is your data is wrong? If it is, what are you going to do to fix it?
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