Thread by @drdeanburnett

In 3 days time it's 'Blue Monday' again, and yes, people have already started sending me stuff about it

Seems that, despite everything, I can't escape it, so I figured why not try to do something useful with it?

With that in mind...

Introducing 'Rethink Blue Monday'

gofundme.com/f/rethink-blue…

A campaign to challenge dangerous Blue Monday nonsense while raising money for better mental health awareness. In practical terms, think of this as a Blue Monday 'swear jar', of sorts

Plan is, any time someone (online connection, celeb, organisation, media platform etc.) publicly mentions, and therefore tacitly endorses, Blue Monday, they can be sent the link, which explains why it's harmful nonsense, and encourages them to make a donation to @Rethink_

So, if interested, please do save the link and share with anyone who legitimately mentions Blue Monday on the dreaded day itself

If they genuinely care about people's wellbeing, they'll donate. If they're just exploiting it for profit, they won't. Either way is telling, I guess

You can also donate yourself, to help cancel out harmful mental health myths cynically propagated by unrepentant opportunists

This might all amount to nothing, but I figure it's worth a punt. I have to endure this every year, might as well try and do some good with it

Credit for this should go to @iamjamesward, by the way. I'd never have had the savvy to come up with this by myself

Day after tomorrow is Blue Monday, the ludicrous and potentially-harmful non-event that refuses to die, that's caused me much embarrassment

So, this year, we're trying to do something useful with it. All support/donations/shares appreciated (see thread)

If you see shoddy #bluemonday cash-ins and click bait out there, please remember to flag up the #RethinkBlueMonday campaign

I mean, it may lead to nothing, but it can't hurt, right?

@EmmaKennedy Massive thanks for the RT, really appreciate it