Thread by @lennysan

This thread on PMF struck a chord, so as a follow-up I'll share my top five favorite frameworks for FINDING product/market fit (1/5) 🧐

If you've found anything else useful during your own journey, or have a story to share, I'd love to hear it in the thread below 🙏

1/ The classic Lean Startup process by @ericries:

1. Determine your target customer
2. Identify underserved customer needs
3. Define your value proposition
4. Specify your MVP feature set
5. Create your MVP prototype
6. Test your MVP with customers

leanstartup.co/a-playbook-for…

2/ The Never-Ending Road To Product Market Fit by @bbalfour:

"Instead of thinking about PMF as a definitive point on the startup path, I think about it as a series of tests and check-points that increase in difficulty, but also in definitiveness."

brianbalfour.com/essays/product…

3a/ The Only Thing That Matters by @pmarca:

"Do whatever is required to get to product/market fit. Including changing out people, rewriting your product, moving into a different market, telling customers no when you don't want to,.."

pmarchive.com/guide_to_start…

3b/ "... telling customers yes when you don't want to, raising that fourth round of highly dilutive venture capital -- whatever is required. When you get right down to it, you can ignore almost everything else."

4/ @m2jr and @arachleff talking PMF:

"To me, product-market fit is when you have proven the value hypothesis. So the value hypothesis is the what, the who and the how. What are you going to build? For whom is it relevant? How's the business model?"

greatness.floodgate.com/episodes/andy-…

5/ How To Find Product Market Fit by @drusenko

6/ A few bonus pointers:

@naval

@justinkan

@reinpk