When the mindset is eye balls & info leader boards and induced traction, you can't resist the urge to do what you already know how to do. This is a self assurance rabbit hole that is similar to the group that gives its self annual awards for sponsoring a table at the event.
The amount of time it took to thank contributors, in the original tweet, if you made a TV ad of that duration with basic info and ran it on the tier 3/4 channels you would get more than a 110k people esp those who don't have a smart phone or internet access become instantly aware
Or use #DigitalPakistan goodness to also put the same ad on YouTube before all content, for free to get the ones with internet access to see it. Most of our national bandwidth goes to YouTube views. Use your super power for good deeds vs writeups and news coverages.
If you want to reach smrt phone users make an ok Google voice engagement channel. No whats app reqd. The advisor(s) to the advisor to the PM need to really sharpen the knives to find out where the audience is & how to get to them fast vs fwding articles of how they launched a bot
We continue to get good intentions and woke thinking designed in Singapore but made in Islamabad.
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