Haven't published GOV.UK browser stats since the change to analytics tracking in Dec (opt-in only). Look to be getting ~30-40% of traffic we were before the change.
So what have Feb / Mar looked like with since the coronavirus outbreak?
Thread...
Browser stats (Feb):
• Chrome - 40.32%
• Safari - 38.40%
• Samsung Internet - 5.51%
• Edge - 5.01%
• IE - 4.33%
• Safari (in-app) - 2.12%
• Firefox - 1.95%
• Android Webview - 1.62%
100% = 26,057,373 "users" (GA definition)
Browser stats (Mar):
• Safari - 42.96%
• Chrome - 31.77%
• Samsung Internet - 6.15%
• Safari (in-app) - 5.45%
• Android Webview - 4.21%
• Edge - 3.78%
• IE - 3.20%
• Firefox - 1.44%
100% = 57,669,164 "users" (GA definition)
Browser inc OS version (Feb):
• Safari (iOS) - 33.43%
• Chrome (And) - 20.76%
• Chrome (Win) - 15.39%
• Samsung Internet (And) - 5.49%
• Edge (Win) - 4.99%
• Safari (Mac) - 4.82%
• IE (Win) - 4.32%
Browser inc OS version (Mar):
• Safari (iOS) - 38.64%
• Chrome (And) - 17.78%
• Chrome (Win) - 10.64%
• Samsung Internet (And) - 6.16%
• Safari (in-app) (iOS) - 5.45%
• Safari (Mac) - 4.23%
• Android Webview (And) - 4.22%
Top 5 pages (Feb):
• /sign-in-universal-credit - 3.87%
• homepage - 3.07%
• search - 2.78%
• /sold-bought-vehicle - 2.02%
• /check-mot-history - 1.83%
Top 5 pages (Mar):
• /coronavirus - 6.21%
• /guidance/coronavirus-covid-19-information-for-the-public - 4.29%
• homepage - 3.23%
• /sign-in-universal-credit - 2.90%
• search - 2.47%
Device types (Feb):
• 📱Mobile - 62.03%
• 🖥️ Desktop - 33.20%
• 💊 Tablet - 4.77%
Device types (Mar):
• 📱Mobile - 70.63%
• 🖥️ Desktop - 24.78%
• 💊 Tablet - 4.58%
Operating systems (Feb):
• iOS - 37.38%
• Android - 28.48%
• Windows - 26.47%
• Mac - 7.04%
• Chrome OS - 0.42%
• Linux - 0.15%
• Windows Phone - 0.03%
Operating systems (Mar):
• iOS - 45.43%
• Android - 29.30%
• Windows - 18.65%
• Mac - 5.89%
• Chrome OS - 0.34%
• Linux - 0.12%
• Windows Phone - 0.03%
Country information (Feb):
• 🇬🇧 United Kingdom - 91.16%
• 🇺🇸 United States - 1.02%
• 🇪🇸 Spain - 0.49%
• 🇫🇷 France - 0.46%
• 🇩🇪 Germany - 0.44%
• 🇮🇳 India - 0.42%
• 🇮🇪 Ireland - 0.38%
• 🇦🇺 Australia - 0.36%
• 🇮🇹 Italy - 0.35%
• 🇳🇱 Netherland - 0.27%
Country information (Mar):
• 🇬🇧 United Kingdom - 92.46%
• 🇺🇸 United States - 1.04%
• 🇮🇪 Ireland - 0.50%
• 🇪🇸 Spain - 0.45%
• 🇦🇺 Australia - 0.37%
• 🇫🇷 France - 0.36%
• 🇩🇪 Germany - 0.35%
• 🇮🇳 India - 0.28%
• 🇮🇹 Italy - 0.24%
• 🇳🇱 Netherland - 0.22%
Language information (Feb):
• en-gb - 80.76%
• en-us - 13.68%
• pl-pl - 0.61%
• ro-ro - 0.39%
• en - 0.39%
• it-it - 0.31%
• es-es - 0.28%
• en-au - 0.25%
• zh-cn - 0.23%
• fr-fr - 0.22%
Language information (Mar):
• en-gb - 84.18%
• en-us - 10.94%
• pl-pl - 0.58%
• en - 0.32%
• ro-ro - 0.31%
• en-au - 0.26%
• it-it - 0.26%
• es-es - 0.25%
• zh-cn - 0.22%
• fr-fr - 0.17%
TL;DR. The traffic more than doubled, with a lot more people visiting on their iOS mobile device. Jump in Webview and Safari in-app meaning lots of users visiting via social media apps (FB etc).
Most popular pages were related to coronavirus.
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