Collective Shout Profile picture
A grassroots campaigning movement against the #objectification of women & #sexualisation of girls in #media, #advertising & popular culture.

Apr 30, 2020, 7 tweets

A flight attendant pours alcohol into a woman's mouth, a pilot pushes the flight attendant aside to lead the woman to a confined space - this could be the script for an after school special on sexual predators, but this is an ad for @HoneyBirdette
collectiveshout.org/honey_birdette…

The recent ad campaign “Turbulence” portrays a fictional airline, "Honey Birdette Airlines." Still images show pouting flight attendants wearing red uniforms adorned with the airline logo - a silhouette of a woman's legs in the air, her feet in high heels.

Dead-eyed, slack-jawed flight attendants leer at semi-naked passengers on #HoneyBirdette airlines. Are we supposed to understand that this is an airline providing sexual services?

There is a long history of sexualising flight attendants, "Turbulence" and "Honey Birdette Airlines" perpetuate this.

@airasia is an airline frequently exploiting their flight attendants to lure customers.

Secretary of Flight Attendants Assoc. of Australia Jo-Ann Davidson said in 2010 that “raunchy” ads are offensive & place cabin crew at risk.

“This type of provocative advertising using cabin crew in this light isn’t tolerated in Australia & shouldn’t be acceptable anywhere else”

A survey carried out last year by the Transport Workers Union found sexual harassment to be a widespread problem.

The survey of over 400 airline cabin crew last year showed 65% of respondents had experienced sexual harassment, with 1 in 5 crew reporting more than 10 incidents.

See also:

Collective Shout Submission on National Inquiry into Workplace Sexual Harassment

collectiveshout.org/submission_on_…

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