Short thread on #BrokenRecord - this is a really interesting report with stats from Music Business World - here mailchi.mp/musicbizworldw… 1/5
It shows a changing current in music streaming services like Spotify - people aged 45 and above added more music subscriptions in UK (+1.695m) in past year than everyone 44 and under (+1.14m) 2/5
It seems to me that older subscribers are likely to be more price inelastic consumers than younger ones who the original long frozen price point was based on a decade ago - which means... 3/5
1. a price hike to say £12.50 (less than real increase at 2009 prices) is more likely to lead to extra revenue as the profile of consumers trend older 4/5
2. more scope for a deal to give more (or all) of that extra revenue to creators as advocated by @MrTomGray and others - am I right? 5/5
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