On adapting to the pandemic, KAM CEO @wakiaga_phyllis speaking during the @AKUMediaFutures Webinar, notes that manufacturers have had to be innovative in order to adapt to the changes brought about by #COVID19KE.
#KeepKenyaMoving
KAM CEO @wakiaga_phyllis - Manufacturers had to swiftly shift their focus from increasing profitability, revenue and domestic market share pre-Covid to currently reducing costs, retaining jobs, and improving cash flow.
#KeepKenyaMoving
In spite of rising costs, most manufacturers have not been able to adjust their prices accordingly. This is attributed to a moral obligation to be very supportive of our country as we all work together to overcome the current crisis KAM CEO @wakiaga_phyllis
#KeepKenyaMoving
To respond to the heightened demand for #COVID19KE related goods, manufacturers have shifted their focus or ramped up production of essential goods - KAM CEO @wakiaga_phyllis
#KeepKenyaMoving
KAM CEO @wakiaga_phyllis - To help businesses navigate, government needs to clear outstanding VAT refunds, re-evaluate tax reliefs, provide moratorium on changes in the tax regime to give room to businesses to adjust & establish an emergency rescue fund.
#KeepKenyaMoving
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