Music lenses is going to be 🔥. Coming for @tiktok!
SnapML and local lenses (SLAM at scale!) is going to give a massive platform to AR innovators.
Massive increase in scanability/visual search (beyond QR) being opened up through partners. Will it be enough to make it a default behavior?
Holy shit, opening up audio search for lenses
This is a backdoor to taking on Alexa, Siri, Google Assistant but in a classic snapchat way, starting with fun vs functionality
AR/lenses getting incorporated into Discover Shows to personalize the experience- will it be a gimmick though?
I'm pretty excited about community Our Stories snaps getting highlighted in Snap News - finally citizen journalism at scale? Best on the ground source of video and photos when news breaks
ps - if you're not watching @Snapchat Partner Summit live, go to snapchat.com - it's broadcast to all.
800 apps, 150m MAU using Snapkit to integrate out or in
Camera Kit! Lets developers integrate the @TheSnapCamera including all AR lenses into other apps.
Bitmoji for games - cross platform persistent and consistent avatars. First step towards persistent cross platform digital goods also? #NonFungibleTokens
New titles and new publishers coming to Snap Games. First launch last year was a bit half hearted and back in the day it was something that was actively unwanted. But game sessions with friends are 2x longer, so maybe for real this time?
As an aside - a pretty diverse set of presenters unveiling new Snap products, reflection of a pretty diverse set of execs
Snap Minis inside chat- mini apps, HTML5, no install required, similar to games, eg buy movie tickets, register to vote, run quizes and polls, media etc. @wechat showed the way with this in China, rolling out next month. Leveraging the user base, building a walled garden
...and fin. Some super cool stuff coming from @Snapchat !
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