Thread by @jelenajansson

👉 Project updates:
- @getchunkie is coming along. Gotta change website from Healstack which is now used for our general business. Overall we are ALMOST there. So so close.
- I’m thinking of doing a small physical product project - candles or a derivative from it.

A major decision I decided is to learn how to code over the next months, primarily focused in implementation of design, as I feel locked up by inability to style what I made. Last phase of Chunkie offers a great opportunity to bridge the gap.

I also want to help few indie creators with their brand journey, to keep my branding chops still current. My main obstacle now is the move - office & flat move. I hope this will be last move in next 2 years. Moves have slowed us down by a lot.

In terms of finances, we are still aiming to bootstrap our way through for Chunkie. Now we managed to become sustainable via consulting enough to allow runway to run. It bought us more time to update some things we had wrong assumptions on, and improve overall flow.

I am feeling burned out, but much less than before. I took some time away from the project. Reflected on good things & fuckups in the beginning of our healstack/chunkie journey. I realised I need more outlets, thus candles.

We also did a small hackathon project for @thirsttrapapp and we got very far, learned some new things. Will try to release it at some point after we are done with Chunkie.

A huge barrier I managed to break for myself is to be ok with fluid production aka not feel like I have to do everything at once, finish it all asap or otherwise it’s a failure. I have privilege at the moment to take a chillpill & work on things in a mindful manner so why stress?

One tip for founders, especially women - this shit is not easy. It’s a long game. I was very naive few years back despite previous experience. You can’t expect the journey to be the same for all, & I wasted so much time on self doubt because my path didn’t follow a formula.

I will repeat often in case any #femalefounder stumbles upon this thread: if you have an idea, don’t give up on it because things aren’t going as fast, or it’s taking you a long time to release or make something. Your timeline might just be right. It’s something nobody told me.

Major topics that were pushed in our journey:
- release fast
- raise a large preseed
- must be A tier angel/vc/
- focus on quantity versus sustainability
- be like someone else

It never resonated with me. It took months to understand it’s not my jam.

So now, a year later since we “quit” that storyline, I’m happy with where we stand. Chunkie is a 10x better product, Vic & I are more solid as team mates, our values are clear & sharp on what business we want to build & we are completely unstressed about failure.

That’s a short summery of what’s been up. We also have about 4000+ signups on healstack.com with no ads or push. The landing hasn’t been updated in a while as we are focused on building. I am excited to enter the new phase soon. Stay well.