In honor of today's congressional antitrust hearings I've updated my diagram of the Google ad stack. Feel free to use with attribution. (Changelog in thread below)
Most important update was clarification on YouTube availability. YT is sold only through Google Ads/GDN, not Authorized Buyers. When DV360 gets access to YT it is through those products. (Note: This distinction seems to be designed to thwart antitrust arguments)
Other changes were keeping up with Google's ridiculously Kafka-esque naming changes:
AdWords -> Ads
Exchange Bidding -> Open Bidding
EBDA -> Open Bidding
AdX -> Authorized Buyers
Changed previously ambiguous arrow directions to clearly indicate the flow of money.
Added note about mobile "UAC" campaigns taking dollars from mobile advertisers into Google Ads.
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