Karthik 🇮🇳 Profile picture
Communications strategy consultant (see pinned tweet). Connect with me for corporate workshops on personal branding. No paid posts - my words are not for sale.

Aug 14, 2020, 5 tweets

Whoa!! Fortnite vs. Apple playing out right now!
Epic Games (the parent company of Fortnite) added a direct-purchase option in the iOS version of Fortnite for players to purchase V-Bucks — Fortnite’s in-game currency. This bypasses Apple’s App Store rules (where Apple 1/5

2/5 takes 30% of the revenue) and so, Apple removed Fortnite from the App Store!

Epic's reaction?
1. This parody of Apple's iconic 1984 Super Bowl ad, called Nineteen Eighty-Fortnite!

3/5 How the ad looks as it was played inside Fortnite, at the big screen on the Party Royale island.

4/5
2. A #FreeFortnite website explaining its stand: bit.ly/3iFcs58

5/5
3. A civil antitrust lawsuit against Apple, filed in the US District Court for the Northern District of California, seeking to establish Apple’s App Store as a monopoly, and seeking injunctive relief to “allow fair competition” in mobile app distribution!

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