Thread by @BiIndia

#Justin | Fantasy sports platform @Dream11 wins IPL title sponsorship rights with a bid of Rs 222 crore: IPL Chairman Brijesh Patel to news agency PTI

#IPL2020 #indianpremierleague

@Dream11 .@Dream11 wins #IPL2020 sponsorship – India’s first gaming unicorn bags the rights for ₹250 crore - by @SanchDash

businessinsider.in/india/news/dre…

#ipl2020schedule #indianpremierleague @IPL @BCCI

India’s first gaming unicorn @Dream11 bags #IPL sponsorship for ₹250 crore.

#Dream11 #ipl2020schedule #indianpremierleague @IPL @BCCI

Earlier, Indian Premier League had suspended the contract with Chinese giant #Vivo. This year, the IPL is set to take place in #UAE.

#Dream11 #ipl2020schedule #indianpremierleague @IPL @BCCI

Four companies — #TataGroup, #Dream11, #Byju's and #Unacademy — had bid for the title sponsorship rights for IPL 2020 after Vivo withdrew earlier this year.

#Dream11 #ipl2020schedule #indianpremierleague @IPL @BCCI

In 2019, @BCCI had declared @Dream11 as the official partner for fantasy games for #IPL.

The 12-year old startup founded by @harshjain85 and @bhavitsheth had become India’s first gaming unicorn in April 2019. Its investors include Chinese giant Tencent, Kalaari Capital, private equity firm Multiples Alternate Asset Management and Steadview Capital.

@IPL @BCCI

#IPL has always been @Dream11' s lucky charm

For the fantasy gaming startup #Dream11, #IPL has always been its money making machine. When in 2014, Dream11 raised its first round of funding they still had just 300,000 users.

But thanks to the popularity of the @IPL, today they have over 75 million users.

#IPL2020 #indianpremierleague #IPLSponsorship #IPLinUAE

In fact, after signing former Indian cricket team captain @msdhoni as their brand ambassador, just during the 2018 IPL their user base went from 20 million to 40 million.

#IPL2020 #indianpremierleague #IPLSponsorship #IPLinUAE

Their initial 10 million users were dominated by Tier 1 cities but now 50% of their traffic comes from Tier 2,3 and 4 cities. Until 2019, @Dream11 claimed that its user base grew at a compounded annual growth rate (CAGR) of 230% over three years.

#IPL2020 #indianpremierleague