1/ Feedback loops have been used to suggest various tools and frameworks by various authors for varied purposes. But the way @nireyal managed to explain Product Design using Feedback Loop gave me lot of clarity.
#Hooked
2/ Behavioral science behind keeping a person hooked onto a platform is complicated as it needs a fine balance between the emotional need ur platform is capturing nd other customer emotions like anticipation, autonomy, anonymity, boredom, Sense of achievement, etc.
3/ Yet @nireyal simplifies it with utmost ease.
In his chapter on Variable Rewards, he draws a comparison between most of the top platforms that keep their platforms supremely loyal and engaged through variability in reward. Sharing my learnings on the same.
A Thread:
4/ There are three types of variable rewards that we seek:
a. The Tribe : Validation from People like ourselves or slightly more experienced
b. The Hunt : Pursuit of winning or seeking limitless information
5/ c. The Self : Fuelled by intrinsic motivation to gain a sense of competence along with element of mystery makes the pursuit more enticing.
6/ Example:
7/ When there is mismatch between customer's problem and the company's assumed solution, no amount of gamification will spur engagement. So validation of the core offering of your platform has no substitute.
8/ A 4-step framework that helped me the most in planning my product :
A. SOLVE :- Identify the emotional need your platform is solving :
9/ Example:-
a. The Tribe : Social validation is the primary emotional pain solved by Facebook, etc
b. The Hunt : Variable Content discovery solved by Pinterest, Twitter, etc
c. The Self : Learning solved by Stack Overflow, Quora, etc
10/ B. SMOOTHEN : What role can your platform play in creating those hooks and improving customer experience.
You may refer to this diagram for more information
Find external Triggers to get the user onto your platform like useful event notifications, etc
11/ C. CAUTION : Be the devil's advocate and list down all places where :
a. Your user is not getting autonomy/anonymity in search of any of the variable rewards
b. Find product features where pursuit of reward for a user is too overwhelming.
12/ Now, plan to either solve these problems or get rid of such features.
D. OUTPACE : If your product does not have infinite variability, plan ways to outpace user's emotions to keep him hooked.
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