Since Tucker Carlson is back in the news, this time for seemingly justifying violence, here are some of the newsiest Carlson parts of HOAX... cnn.com/2020/08/27/med…
First: Tucker Carlson's salary is higher than what's been reported in the past. He now makes about $10 million a year from Fox News.
During my research for HOAX, I spoke with numerous anchors, correspondents, commentators, etc who said they wished management would rein Carlson in. But he has an alliance of sorts with Lachlan Murdoch... cnn.com/2020/08/27/med…
What is important to understand about Tucker and Lachlan 👇🏼
Per @ispottv, Carlson "accounts for 16% of Fox News ad revenue," even though many sponsors avoid his show. His biggest advertiser by far is MyPillow. "Nearly half MyPillow's annual spend of $75 million was spent on Carlson's show," twice its investment in Hannity or Ingraham.
Lachlan's priority is $$$. Fox News is on a path to $2 billion in annual profits. "You know," an exec joked during my reporting, "we print money in the basement." That quote became one of the chapter titles in HOAX simonandschuster.com/books/Hoax/Bri…
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