Laura Zats Profile picture
Founder & Agent @HeadwaterLit. Host of the award-winning @printrunpodcast. AALA member. Publishers Weekly industry MVP. She/her & Ms/Mx. Open to queries!

Aug 31, 2020, 11 tweets

A lot of people have mentioned that their query lists are super small because they want to be sure they’re working with someone safe. So let’s do a quick thread on how to still query effectively with a smaller list!

First, you must always remember that querying is a numbers game—all you need is one yes, and you will never be able to guarantee you won’t get form rejections (and many might not have anything to do with something you did)!

So, make sure your query materials are exceptional. Don’t try and invent the wheel—make it short, center the MC in your plot paras, include metadata and bio. Don’t give anyone an excuse to reject out of hand.

If you need direct critique help, there are lots of great resources where industry professionals can crit your query, often for under $50 (and sometimes for free!)

Also, give your plot paras to someone who doesn’t know anything about your book. Have them read it, and then tell you what the book is about. If they’re off, there’s work to be done.

For STRATEGY, don’t just send off queries all at once. Pick a few from your A-list, B-list, and C-list. It’ll take longer, but analyzing when you get rejections will help you correct before you’ve exhausted your whole list.

Next, if you’ve done tons of research, make sure to personalize the query so you look like a hyper-competent member of the biz (but make sure to keep out the “you’re my #1 choice”)

Two final points:
1) make sure (very sure) your manuscript is READY and your craft is strong. With a small list it’s harder to revise and go back on sub

2) lean in to alternative query methods. Participate in #DVpit (but be selective in sending materials), seek introductions to agents from close contacts who might be a little further along than you, and take advantage of publishers’ open sub periods

Oh, and if you get far down the road with an agent (to the call, contract, etc) and it doesn’t feel right, LEAVE. I promise they’re not your only choice.

P.S. if you have your query or first pages or anything else edited, make sure it’s by an expert IN YOUR GENRE AND CATEGORY. Awareness and skill in dealing with tropes is a huge determinant for an effective edit

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