Thread by @KyleTibbitts

Today, we launch @fast to the world.

The Internet is decades old but huge swathes of it remain broken––forgotten passwords, long forms, needless account creation, fragmented identity––creating friction between people & the freedom they deserve to navigate online on their terms.

We’ve built something better––an upgrade for the Internet:

1-click Fast Login unifies your identity. 1-click Fast Checkout makes online purchases effortless. Our buyer dashboard makes receipts, tracking and reorder all 1-click and organizes all your Fast purchases in one place.

This is great for buyers:

They can forget passwords, skip long entry forms, shop online securely and check out with a single click so they can get back to what matters. They can rest easy knowing their experience is going to be safe, easy, and yep, fast.

This is great for sellers:

They get a button that increases conversion, boosts sales and delights customers. Batched orders reduce costs while creating a better experience for buyers. Sellers can install Fast Checkout in minutes so their customers can check out in seconds.

This is also great for launch partners like @BigCommerce.

They’ve built an incredible e-commerce platform powering thousands of online stores and now their 60,000 customers will have access to an out-of-the-box, 1-click eCommerce solution so their stores can go fast too.

None of this is possible without the hard work of @fast eng, product, design, marketing, sales and the support of the Fastronaut nation.

Today is just day one and we’re excited to build a lasting company, an iconic brand and a product that matters in the lives of our customers.

And don’t take our word for it. Listen to the customers, partners and industry leaders who know firsthand how unsolved this problem is and are excited for @fast to fix it. Join thousands who watched our #FastForward🚀 event and catch the replay here: fast.co/forward