Thread by @Cody_Wittick

SHOPIFY MASTERCLASS (THREAD)

1/ Navigating the influencer marketing space today can be difficult. How do I start? Once I have contacted influencers, what should I have them do? Here is high-level content from my course I was asked to create for Shopify.
shopifycompass.com/learn/master-i…

2/ When it comes to IM, product seeding is the foundation of every effective influencer strategy. I often compare it to dating. This means your outreach to them is your 1st date & 1st impression. How you craft your message is very important! Here I breakdown a good vs bad example

3/ Now after seeding, let's say we now know who we'd like to work with, in an official capacity. What should we have them do first? Authenticity sells but people can fake it in a photo/caption. Short answer: video post. But how can I assess the influencer’s ability to be sell?

4/ Here, I use this influencer @FitElyse on IG as an example of how we analyze this. Areas to look:

1) IG Stories & Highlights 2) YouTube Channel (if they have one).

Look for excitement around products they use, comfortability in selfie view, etc.

5/ You know what you want, but the influencer or if the agent gets involves, most likely wants something in return also. Negotiating can be an intimidating and tough situation. This makes implementing and using these guidelines as very important.

6/ After you assess performance: Organic (IGS Swipe Up Analytics on GA) & Paid (Ad Account Metric- ROAS!), use this as grounds to continue the relationship or not. If it is average or below avg performance, analyze 2 things: 1) the creative or 2) the persona type. Keep testing!

7/ Course is my 5+ years of exp. in the industry, giving all of my learnings from a 30k ft view, with templates provided. Watch it, critique it, give me feedback, tell me how it helped you and your business. And after 30 minutes, if you want more - DM me and let's chat!